A/B Testing Anywhere

A/B testing is a great way to optimize webpages. Unfortunately, you can't A/B test some pages, like a survey from SurveyGizmo or form from Google Docs. Use Var.to to solve this problem, by creating one link to point to two or more page variants.

Var.to is free to use, but you'll need a Twitter account to login. If you're looking to build custom landing pages with built in A/B testing, we recommend checking out something like Unbounce instead. Learn more about Var.to